WHERE BUSINESS TO BUSINESS PR AND MARKETING COMBINE
We are talking to the SMEs of this world. You have great products and great ideas.
You spend all your time tackling the everyday management problems that beset industry…..But how to reach out to your market place?
Employing a formal big PR agency is too expensive and marketing managers are pricey. So if you need support in promoting yourselves through trade or technical press and in addition are looking for associated marketing expertise, then read on.
The style of business communications offered by Gavin Sandeman and Bob Cray at Writehand Ltd is based on sound marketing principles:-
Understand your client’s products, immerse oneself in the strategy, understand the market and also appreciate the varied need of the media.
It is often the case that PR practitioners operate in a vacuum, disregarding these essential aspects of campaigning. Writehand can bring years of advertising agency and client side experience to your company.
Currently for clients we offer PR and editorial writing, advertising campaigns, market strategy and planning, brochure and literature writing and design, exhibition planning and execution, feature articles, telemarketing and research as well as the standard press and public relations processes.
For many years we have concentrated on supporting British Industry with a range of PR and associated marketing services. We know that well-conceived and executed Press and Public Relations can be a vital asset for industry and commerce.
For approximately the price of one advertisement in the technical press per month, PR programme could reach and influence many more decision-makers and influence them in a way different from the normal campaign.
By saying that we do not suggest disregarding advertising; as ex-agency people we know it has its place in any well-planned campaign.
The style of technical press services we offer is based on sound marketing principles and are aimed at small to medium enterprises that do not require the input of major publicity organisations, or often do not have in-house marketing management.
We know it is vital to understand the customer’s product, immerse oneself in the strategy, understand the market and appreciate the varied needs of the media.
It is often the case that inexperienced PR practitioners operate in a vacuum, disregarding these essential aspects of campaigning.
Currently for clients we offer marketing strategy and execution, editorial feature stories, positioning ideas, brochure and literature design and print, exhibition planning and execution, telemarketing and research as well as the standard press and public relations processes.
With many years in B2B communications there is hardly an industrial product or discipline that the company has not worked with or a publication category with which we are not familiar.
Bob Cray and Gavin Sandeman look forward to bringing their skills and experience to bear on the promotion of your company and its products.
Examples of work
Trade and Industrial Press Relations
Web Site Writing and Creation
Product and Marketing Management and Sales Support
Telemarketing and Appointment
Exhibition Planning and Execution
Advertising Design and Media Booking
Product and Location Photography
Product Sales and Representation
Wide Industry Experience
Mechanical and Electrical Engineering
Temperature Controlled Logistics
Plastics Manufacturing Processes
Autoclave and Sterilizer Instrumentation
Special Purpose Vehicles
Electric Motor Condition Monitoring
Process -Control Instrumentation
Oil Field Instrumentation
Refrigeration and Air-Conditioning
Temperature/Pressure InstrumentsCompressed Air Technology
Motor Trade Distribution
Technical Training and Asset Management
Wine and Food Trade, UK support